BIOGRAPHY

Combining his masters degree in architecture at St-Lucas, a Vlerick MBA in general management, an MBM Master in Building Management at Vlaamse IngenieursKring, a master “design thinking at IDEO, and a personal and business coaching degree, combined with his 25 years of experience and an overall creative mind, he now assists companies as an independent creative consultant.

With his unique approach – connecting his startup, SME and multinational business experience – he uplifts his “design thinking” to a commercial level, but keeps an open, creative vision, to challenge and coach a company, a brand, an idea or a product,… the analytic vs design approach, as an architect would use, but understanding the brands’ as well as the customers values.

Matching business and creativity with your brand visualisation as a goal. Marchitect is available for a creative in need for some business input, or for a company in need of a business experienced design thinker to guide its creatives.

Vincent Boydens started his career path aged 17 when he gave six 10-lesson-courses in “basic computer skills”, each time to 20 adults needing their digital intro in the year 1993, thus learning how to transfer a message to customers. During his studies he worked in the field of architecture and for various companies in architectural competition design and 3D visualisations, further he developed websites, brochures and trophees for several companies, learning how to translate ideas and concepts into forms and (re-)presentations.

After graduating, he was responsible for building the Vlerick Campuses, both in Ghent and Leuven, as an architectural project manager. Later, he managed the retail design and several brand launches for a total of 20 brands for L’Oréal Luxe Benelux. At the L’Oréal’ Paris headquarters he designed the new global architectural look for Helena Rubinstein as an expat international brand & retail designer.

Now he’s available freelance to make your brand grow, building the bridge between Marketing and Architecture.

MArchitect.

BUSINESS EXPERIENCE

2011
L’Oréal International Paris - International Brand & Retail Design responsible for Helena Rubinstein
As an expatriate i lived and worked 3 years in Paris for the L’Oréal Luxe headquarters. During this period i was responsible for creation of the new look in retail design of the brand Helena Rubinstein. Next to creation of the Retail Design Guideline, i was responsible for the global implementation of the current and new look and the design of the flagship stores and the only boutique the brand opened in 2013. Helping application worldwide mostly focussed on Russian, Japanese, HongKong and Chinese market. During this project i managed a designer team and reported directly to the Adjuct Global Director of the brand Helena Rubinstein.
2007
L’Oréal Luxe, Benelux - Retail Design Mgr/Dir
For L’Oréal Luxe Benelux I was responsible for the retail design and branding of about 20 brands in cosmetics, perfume and make-up. A diversity of brands as : Giorgio Armani, Yves-Saint-Laurent, Lancôme, Ralph Lauren, … For the Benelux market I launched the brands Kiehl’s, Urban Decay and Maison Martin Margiela, creating the boutiques, shop-in-shops, tester bars and merchandising material. Goal was to support the Benelux market strategy preserving the international needs and retail vision for each of the brands. At this function i managed a 6 person team, controlled a yearly 2 mio € budget in retail costs and investment, and reported directly to the General Director.
2001
Vlerick Business School - Senior Project Manager in Architecture
Responisble for the architectural realisation for both the Gent and Leuven Campus of Vlerick Business School. Goal was to create true architecture within the timing, budget and quality restraints. Designing the architectural program, organising an architectural competition, guiding the architects through the design process defending the insight needs of the school, its branding, the faculty and students needs. After a 6 years process giving the School a 10 mio € campus in Gent and a 6 mio € campus in Leuven. During this process i worked full time for Vlerick, reporting directly to the General Director.
1995
Several companies
Sint Lambertus Instituut, Ekeren :
6 courses of each 10 lessons.
For adults in basic computer skills.

B-Architecten, Govaert & Vanhoutte, DHP Architecten,…) :
I specialised in 3D Visualisation with 3D Studio Max, and also worked for several architectural companies for their competition design and visual representation

I-Systems & travel companies :
made folders, logo’s and site for promotional branding

EDUCATION

2000
Sint Lucas Architecture Institute - Master in Architecture
Graduated with distinction and great distinction for graduation architecture project “The Belgian Coast as a metropole, zoom-in on Nieuwpoort Bad to Nieuwpoort Stad connection with a commercial building”. During these studies I specialised in 3D Visualisation with 3D Studio Max, and also worked for several architectural companies for their competition design and visual representation (B-Architecten, Govaert & Vanhoutte, DHP Architecten,…).

2000
2001
Vlerick Management School - MBA in General Management
Graduated as an MBA in General Management. Discovering and opening up to business and marketing insights with the background of an Architect.

2001
2005
MBM Master in Building Management at Vlaamse IngenieursKring
An MBM organised by VIK, with a content of project management, timing & budget controle, construction site organisation, with a focus on building, contractors and architecture.

2005
2007-2016
L’Oréal, Learning & Development - several Retail Design, Team Leadership and Luxury educations
During my 10 years working for L’Oréal Luxe in Benelux and Global, i enjoyed several formations on topics such as :

Retail Design

Brand Expression

Transition to Team Manager

Team Leadership

Understanding Luxury shopping

Personal Coaching sessions

2007-2016
2017
SOF - Personal and Business Coaching Programme
A Coaching Programme starting as a personal individual coaching, evolving to a course in acquiring proper coaching skills. My total coaching parcours focussed on personal coaching as well as business coaching.

2017
2019
IDEO-U : Design Thinking Certificate
Courses at Ideo University
basics in design thinking and service design

design thinking certificate

2019

OTHER SKILLS

LANGUAGES
Speaks fluently Dutch, English, French, German, has notions of Spanish
Multimedia
Works fluently on PC as well as Mac.

Masters basic software programmes as well as graphic specialised software,
such as AutoCAD, Photoshop, Illustrator, 3D Studio Max, SketchUP, …

Has worked with SAP integrated purchasing.

Is up to date with general Social Media.
ACQUIRED SKILLS
Teaching

Photography (architecture, travel and modelphotography)

Photoshop post-editing

Modeldrawing and -painting (pastel, acryll and Chinese ink)

Cooking and enjoying gastronomy (3 years of cookingclasses)
VARIOUS
Has a Drivers’ Licence Type B

In possession of an own car

Lives in Gent

Readiness to travel

BIOGRAPHY

BUSINESS EXPERIENCE

2011

2007

2001

1995

EDUCATION

2000

2000

2001

2001

2005

2005

2007-2016

2007-2016

2017

2017

2019

2019

OTHER SKILLS

An experienced architect with retail & business experience, management education and -experience.

A serial design thinker.

The creative hero with a helicopter view, analysing, rethinking and innovating your company, brand or product.

MArchitect

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